No Guts No Glory Socks (Black)

Emergency Room

The Founder, Eric, left the comfort of a luxury fashion studio behind to drive towards along the Lebanese coast. In Tripoli, a city north of Beirut, he joined a team of barely skilled seamstresses and chose to train them, teaching them everything he knew about making clothes. The women, would in return show him their hometown, its hidden gems and souks where thrift stores and high jewelry shops collide. It’s through that mind-opening experience that Eric realized: clothes are more than just dreams meant to be worn by a select few.

In this collusion of worlds where prejudices are shattered, he decided to launch Emergency Room, a brand built on the belief that clothes are real, that they have to be made by real people and worn by real people in their daily lives.